RADIO ADVERTISING COMES IN VARIOUS FORMATS. IT CAN BE DIVIDED INTO THREE MAIN CATEGORIES :-
Setting Up your Digital Presence
Jingle Commercials :- The most popular ad format for FM stations in Delhi NCR is jingle ads. During the commercial breaks, pre-recorded jingles are played. The duration of the advertisement ranges from 10 to 60 seconds.
Sponsorship Ads :- These ad types are short 2-3 second snippets that serve as a reminder. It goes well with the jingle advertisements.
RJ Mentions: :- This is an ad style in which an RJ from a Delhi NCR FM station discusses your product or service. This ad type is costly, but it cuts through the clutter and seems as part of the content.
Studio Shift: :- When broadcasting from a client's location, this is referred to as a studio shift. The RJ would set up his or her studio at the advertiser's premises and broadcast from there, which is mainly used for high-impact launches in Delhi NCR.
Interviews :- This is another ad format in which the RJ interviews a member of the brand staff. An advertiser can discuss the product during the chat.
Road Block: :- In this format, all ad slots are banned for the advertiser, including jingles and RJ references.
Being best, Srishtisutra market your products on air at the best possible time and location. We have a large radio network, and we serve markets all throughout India by selecting the most suitable radio station in each city or state.
BENEFITS OF RADIO ADVERTISING :-
Time Slots :- You can choose the time slots as per your requirement. Few time slots are specific and you can get your commercials on air in those prime time as well.
Wide Coverage :- Radio has wide coverage. Almost all type of people listens radio either in rural area where not everyone has television in their house or in metro cities where people love to listen FM even through their smartphones. Now FM radios has digital presence as well.
Portable Medium :- If you are watching TV you might switch off your TV if you have to go out but radio or FM channels are accessed through user’s smartphone. They carry it wherever they go.
More Specific Targeting :- You can target to those cities in which you want your ad to be listened by users. Every metro and tier 2 cities has FM radio channels .